Social-first

Social-first

Social-first

My bread and butter is creating social-first content for artists and brands. I build the concept through to delivering the final assets, all solo. Since starting this journey, I've taken my learnings from content production into the world of personal branding for my own channels, building a niche audience in the upcoming music scene.

My bread and butter is creating social-first content for artists and brands. I build the concept through to delivering the final assets, all solo. Since starting this journey, I’ve taken my learnings from content production into the world of personal branding for my own channels, building a niche audience in the upcoming music scene.

01 Adz - Scabs & Scriptures

01 Adz - Scabs & Scriptures



Concept

Concept

Shot

Shot

Edited

Edited

Graded

Graded

I delivered 8 assets in total. One music video, six promotional TikToks, and one trailer.

I delivered 8 assets in total. One music video, six promotional TikToks, and one trailer.

Result

100k+ views across social platforms. Driving an uptick in streams on Spotify and Apple Music.

100k+ views across social platforms. Driving an uptick in streams on Spotify and Apple Music.

02 L’z - B.S.T

02 L’z - B.S.T

Concept

Concept

Shot

Shot

Edited

Edited

5 assets in total. One visualiser and four reels.

5 assets in total. One visualiser and four reels.

03 82K Mag x ASOS Launch Party

03 82K Mag x ASOS Launch Party

Shot

Shot

Edited

Edited

Run & gun event recap, for 82k Magazine, and their launch party with ASOS.

Run & gun event recap, for 82k Magazine, and their launch party with ASOS.

04 Millivision - Personal Branding

04 Millivision - Personal Branding

Scripted

Scripted

Shot

Shot

Edited

Edited

Graded

Graded

Sound design

Sound design

Following the theme of artist content creation, I built my own personal brand to target this specific niche. I already have the knowledge of how the content works, and whilst on shoots, I've noticed a clear lack of understanding of video, content, and social media from the artists I was shooting for.

Following the theme of artist content creation, I built my own personal brand to target this specific niche. I already have the knowledge of how the content works, and whilst on shoots, I’ve noticed a clear lack of understanding of video, content, and social media from the artists I was shooting for.

05 Other Social-first Artist Projects

05 Other Social-first Artist Projects

Concept

Concept

Shot

Shot

Edited

Edited

Graded

Graded

Some more of my favourite social-first projects I've delivered.

Some more of my favourite social-first projects I’ve delivered.

Got something you want made?

Got something you want made?

ibby.onit@outlook.com

Let’s work.

Let’s work.

Let’s work.

© 2026 Ibby Onitolo

© 2026 Ibby Onitolo